Business Automation is the alignment of business process management (BPM) and business rules management (BRM) with modern application development to meet changing market demands. It used to be that businesses simply needed to automate processes, and that was enough to increase efficiency and control costs across the organization. This was largely achieved through BPM and BRM. BPM and BRM are great technologies, but on their own they are no longer enough. Digital transformation is the key strategy for thriving in today’s market environment, and it requires that business and IT leaders’ partner.